The Walt Disney Company today (May 26) announced that it will re-brand its Jetix channels in five Central and Eastern European (CEE) countries to become Disney Channel, a leading kids TV brand.
Kid-driven, family inclusive Disney Channel is set to launch later this year in Hungary, Romania, Czech Republic, Slovakia, and Bulgaria, increasing the channel’s distribution to 12 million households in the CEE region, says the company. Disney Channel will be localised for the market with programming dubbed in local languages.
Disney Channel series, according to the company, joined the Jetix CEE schedule last year and has helped strengthen the channel’s position.
Targeted at two distinct age groups, kids aged 2 to 5 and kids aged 6 to 14 and their families, Disney Channel will offer CEE viewers a mix of programming including live action favourites Hannah Montana, the animated series Phineas and Ferb and Disney Channel Original Movies High School Musical and Camp Rock.
The channel will also feature a daily Playhouse Disney programming block with a range of entertaining, learning-focused programming for preschoolers, including Mickey Mouse Clubhouse and Handy Manny.
